About Us
At iCandy, our passion is to elevate the journey of parenthood through innovation, style, sustainability and the highest standards of quality.
Our Family
Bradley's financial acumen and design sensibilities, combined with Warren's technical brilliance have together orchestrated the evolution of their family business, ensuring that manufacturing remains its core focus. Today, they head up a globally renowned nursery brand, seamlessly blending the finest in British design and engineering with cutting-edge safety standards, prioritising the well-being of parents' most cherished possession—their baby. iCandy is a very proud British family business whose focus is families.
Bradley and Warren roots in manufacturing run deep, nurtured within their grandfather's business, SCS (London) Limited. Their school breaks were a crash course in various skills, from cutting tables to sewing machines, unloading cloth shipments from Italy, and helping with deliveries. This hands-on experience with British design quality and manufacturing expertise runs as a common thread through both of their careers and is evident in every iCandy product.
From our family to yours.
From its roots in London’s fashion design and manufacturing scene, iCandy has uniquely been owned and directed in the UK by the same family for over 90 years. Now proudly in its fourth generation, the Appels and their extended iCandy family remain completely focused on best of British craftsmanship; designing and engineering innovative, quality products.
We are delighted to welcome you to the iCandy family and look forward to accompanying you right from the start of your most wonderful adventure.
Our Approach
iCandy's four core principles Quality, Innovation, Heritage and Style perpetually drive our desire to consistently create products that are both beautiful on the outside and engineered to perfection on the inside. Fundamentally, every single iCandy product is exquisitely built to provide the highest standard of safety, quality and innovation, all whilst reflecting individual style.
Quality
Providing the highest quality of safety-ensured products is integral to iCandy’s DNA. Our rigorous testing programme ensures that every component is built to last, offering you ultimate peace of mind that you are choosing and investing in the best pushchair for you and your family. When you choose an iCandy, we are confident that you are choosing the very best. That’s why we are committed to offering a 5 year warranty across our entire range of pushchairs.
Heritage
Established in 1933 as a family business in London’s fashion district over 90 years ago, iCandy began in its first iteration as a fashion design and manufacturing company, working with the very finest quality materials. iCandy fully recognises that our responsibilities extend beyond the factory walls; we take our responsibility for looking after the wellbeing of families throughout their parenting journey seriously. iCandy is a family business, and our business is families.
Innovation
Innovation is the very essence of iCandy and what makes us unique, not just at home within the UK but also around the world. iCandy’s UK-based in-house design team refuses to accept limitations when it comes to design and engineering. Our dedication to creating products that push boundaries is evidenced by the fact that iCandy is the only pushchair brand to have been awarded not one, but two Queen’s Awards; for both International Trade and for Innovation.
Style
With its roots in the fashion and design scene of the Art Deco movement in London, style and heritage is evident in every single iCandy product. Striking styling, luxuriously engineered fabric and cutting-edge aesthetics result in contemporary silhouettes which are instantly recognisable as iCandy. The team is dedicated to creating pushchairs that reflect a unique sense of style; the perfect mix of high-tech sophistication and smooth living.
